Stanleybet was initially formed as the international arm of Stanley Leisure plc, which originated in the 1950’s operating betting shops in Belfast, Northern Ireland, before operating as a licensed bookmaker in 1963 under the Betting, Gaming and Lotteries Act 1963.
After becoming a market leader in the UK with its casinos and betting shops, Stanley Leisure began to establish itself as a leader in sports betting across Europe.
Stanleybet is licensed in the UK as well as other European jurisdictions. Stanleybet grew its business via a ground-breaking cross-border business model whose compatibility with European law has been endorsed in both the Gambelli (2003) and Placanica (2007) rulings from the European Court of Justice. Stanleybet is now the leading cross-border retail sports betting company in Europe with the majority of its intermediaries being in Cyprus, Germany and Italy, as well as locally-licensed outlets in Belgium, Croatia, Poland and Romania making a total of over 2,000 outlets and employing over 3,000 people in Europe.
Stanleybet has an established track record as a fair and responsible private sports betting company, fully compliant with regulatory requirements in the UK and other European jurisdictions where it operates. The company commits to protecting its customers by applying high standards of internal policy compliance guided by its core principle of transparency in all corporate operations.
Stanleybet continues to support its right to offer innovative sports betting services in the EU in a responsible and transparent manner and in line with EU regulation. The company commits itself to the protection of its customers whilst guaranteeing their right to choose the most innovative and entertaining sports betting products on the market.