STANLEYBET GROUP EXPANDS PARTNERSHIP WITH HIGHLIGHT GAMES TO BRING PREMIUM VIDEO VIRTUALS TO RETAIL NETWORK

Award-winning SOCCERBET games to launch across Stanleybet’s European retail estate for the first time

Liverpool, 19.08.2026 – Stanleybet Group, one of Europe’s most established betting operators, today announces the extension and expansion of its partnership with Highlight Games Limited, the London-based video virtuals and instant win games specialist.

Building on its longstanding online content agreement, the expanded deal will see Highlight’s premium video virtual sports portfolio deployed across Stanleybet’s retail estate for the first time. The rollout will include Highlight’s flagship SOCCERBET games, featuring genuine archive footage from some of the world’s biggest football leagues.

Nicola Allinson, IT Director, Stanleybet Group, said: “Our partnership with Highlight Games continues to go from strength to strength, and this retail expansion is a testament to the quality of their content and the level of engagement it inspires in players. We are confident that Highlight’s products will perform as strongly in our European retail venues as they have online, and we look forward to continuing to work together.”

Steven Holmes, CEO, Highlight Games, added: “I’m delighted to extend and broaden our partnership with the Stanleybet Group, which shows a clear endorsement of the strength of our content and the trust Stanleybet places in our products. We look forward to bringing our award-winning video virtuals to an even wider audience.”