Stanley was established in Belfast, Northern Ireland, in 1958 and, after more than 20 years of development in Ireland, moved to England in 1979, setting up its headquarters in Liverpool.
The Stanleybet Group is currently among the largest operators in Europe in the Gaming sector, and it is present in Belgium, Cyprus, Italy, Malta, and Spain where the Company operates in B2C market with a total of over 2,000 branches and 3,000 employees and collaborators. The Group is also present in Croatia, Denmark, Germany, Nigeria, Romania, and United Kingdom with its B2B brand, Magellan Robotech, the division that creates bespoke products and services for the Gaming industry.