will again be pitchside in Serie A and Serie B for the 2018/19 season will be visible on advertising hoardings around the pitch during matches throughout the season that has just begun, showcasing special promotions for fans and spectators.

Liverpool, 04.09.2018 – Anglo-Maltese gambling giant Stanleybet and Infront, the agency that oversees LED advertising in the leading stadiums in Italy, have reached an agreement to extend their partnership.

Thanks to the agreement, which is now into its third year, the brand will once again be visible around the pitch during Serie A and B matches throughout the season that has just begun. The finalised list of teams covered by the agreement is as follows: Fiorentina, Lazio, Udinese, Atalanta, Genoa, Sampdoria, Chievo Verona, SPAL, Cagliari, Empoli and Frosinone for Serie A, Palermo, Salernitana, Lecce, Crotone, Benevento, Pescara and Ascoli for Serie B.

The statistics from the past two seasons provide us with an idea of the overall scope of this agreement. The duration of LED exposure and subsequent media coverage (estimated at 70 hours) has allowed the brand to reach 8 million fans, with a total accumulated audience – based on past season figures and the allocation of television rights – of 100 million spectators.

These spectators will be able to take advantage of special promotions available on, the brand’s online gambling website for the Italian market. And there are even more benefits in store for fans of Palermo and Salernitana, with both clubs having chosen Stanleybet as their official betting partner.