Johannesburg, 24/10/2018 – The supply of international services to African bookmakers, in a market with enormous potential. With this goal, the Stanleybet Group is present at “ICE Africa”. Luca Grisci, Managing Director of the Group, revealed to Agipronews the strategies of the British bookmaker.
Mr. Grisci, what are your goals at the Johannesburg gaming fair?
“We are present here at “Ice Africa” with our B2B brand Magellan Robotech, in a stand shared in cooperation with Media System Technology. Our intention is to extend our presence here in Africa, a market where we already operate thanks to the agreement with a bookmaker – Bet1960 – to which we supply our Virtual products “.
How is the gambling market structured in Africa?
“There are several small bookmakers and four or five major bookmakers, and two of those are very well known in Europe”.
What are you proposing to visitors to your stand at Ice Africa?
“The flagship product is the virtual game “Trident”, but we are also presenting our solution for bets acceptance, which is both self-service and/or served by counter operators”.
So, does this mean that the Stanleybet focus is mainly on the Retail market?
“It is at his very moment, even if we do not forget online, indeed in a few weeks we will be ready with our “Trident” in the mobile and the web versions. Later, we will also offer our other products, including virtual games on cars and bikes races, horseracing and greyhounds, as well as the instant lotteries like the V-Keno”.
What development can the betting market in Africa have?
“The African continent has enormous potential, far ahead of Europe. To make a comparison, the betting market in Africa is currently similar to the European market of twenty years ago. Mobiles are used as main tools for both payment systems and for participation in games and betting, and the margins for the operators are extremely encouraging: an aspect that we need to consider, even as service providers”.
What will be the next step in your approach to Africa?
“Sign agreements to offer our products into different countries. We aim for a licensee in each of the ten main markets, in particular regulated markets that give more guarantees to players and bookmakers”.