Magellan Robotech, the B2B brand of Stanleybet Group, a company that creates gaming solutions for gaming operators and virtual 3D games, announces its participation in ICE London, the main game fair in the world, scheduled from February 4th to 6th at ExCel Exhibition Centre in London.

After having successfully participated in the «Betting on Sports» in London in September and the «Sigma I-Gaming» in Malta last November and after having won the CEEG Awards in Budapest in the «Best Lottery Service Provider» category, the group has decided to take part for the first time in the London event, a prestigious stage for which it has many new features in store. The most awaited: the new Falcon, the first LIVE virtual football in the world.

The Magellan Robotech stand at ICE will occupy an area of 150 square meters while the exhibition area, including the lounge, will be 120 square meters. Led strips on the floor will define the different areas. The central body will be dedicated to the group’s software: in the west part an over-view of the virtual products and the Midas and Apache system; in the eastern part there will be virtual products dedicated exclusively to football: Trident, virtual championship, the new LIVE Falcon and Midas, retail touch screen betting system solution.

The VIRTUAL Trident, multi-nominated in numerous awards for the best product in the sector in 2019, will be exhibited both in the retail and online (desktop-mobile) versions. There will also be two stations dedicated to hardware, the MBKs, self-service terminals produced entirely by the company on which it will be possible to see how the machine works with the entire range of Magellan products.

Christian Maglia, CCO of Magellan Robotech, declares enthusiastic: «I am proud of what we have been able to do in a few months with the Magellan Robotech Team. The launch of K1, the first SSBT signed by MBK (Magellan Betting Kiosk) soon distributed in Denmark, Belgium and Romania, and Italy, the addition in our product portfolio of the first third parties, the Virtual pre-recorded greyhound race and the real horse races, the strong interest in our retail solutions and in particular Midas Touch & Bet based on Apache and Galileo but open to integration with any betting platform, the imminent launch of Trident on two Top 5 operators in Peru and two of the Top 10 in Italy. The success of our products in the fairs we have attended in recent months (London, Johannesburg, Amsterdam, Las Vegas, Sofia, Buenos Aires, Malta) – continues Maglia – is proof of the fact that we are moving in the best way to achieve our goal which is to become a point of reference for operators in the sector, an obligatory stop for those who want to have unique and exclusive products. I am sure that our participation in ICE will be the icing on the cake of an exceptional year. But it does not end here – concludes the CCO of Magellan Robotech – because we have already announced our presence at ENADA Rimini, the most important exhibition in Italy dedicated to the gaming sector, and subsequently, we will be in Bogota, Lima, London, and Barcelona».


Ice 2020, 4-6 February 2020 (space S4-252)